social media profile photo vs your logo

Tips for Optimal Business Profile Photos

When deciding on a business profile photo for social media, networking, podcasts, or video channels consider shape, consistency, size, & photo vs logo.

  1. SQUARE vs CIRCULAR: Most of the social media channels require a SQUARE shape profile image. Often the square image will be uploaded into a circular display. It is highly recommended that you test and retest to make sure the social media auto cropping does not have a negative impact on your graphic.
  2. CONSISTENCY: Use the same or similar images on all your social media account profiles. This might sound obvious but the social media accounts are often created over a period of time and different images are used.
  3. LOGO vs PHOTO: Most of the time you should use your logo, or better yet just the graphic element in your logo. Sometimes it is appropriate to use your photograph as your profile photo, ex: this is expected for the business pages of realtors.
  4. OPTIMAL IMAGE SIZE 600x600px: Each social media channel has its own recommended minimum/maximum image sizes for profiles. We recommend that you use a single image at 600×600 px and upload it to all of your channels.

px = Pixels

Digital images are commonly sized by pixels (px). Most computers have built-in features to identify image sizes and to resize images. However, the use of poor image sizes is the number #1 most common problem with branded materials. This is why photo editing companies such as have become so incredibly popular – they’ve created a drag ‘n drop solution to simplify this process for the average person.

What to do if you have a landscape rectangular logo or no logo at all?

You can either find an image that represents your business, create an acronym/logo, or use the face of your recognizable brand (i.e. the owner, founder, chef…)

Photo vs Logo vs Image

If someone is on your website and they click to your social media pages, they will view your overall branding. They will see your photo/logo, banner art, and your posts, tweets, videos, etc. However, the business attraction to social media is the ability to expand your ready through virtual referral marketing. People will stumble across your posts and see a very, very small version of your profile photo. Below is screenshot of an easily recognizable brand. Pepsi used the graphic aspect of their logo on their facebook page, i.e. no wording. No wording necessary – this is an extremely popular and recognizable brand, and you see the company name to the right. The image used on social media should be identifiable on the smallest displays. The small profile photo is what people will before they go to your page and like, follow, etc.

Most businesses don’t have the marketing teams to develop a branding strategy like Pepsi. But small to medium size businesses can still make sure they have a name and an image that is recognizable.

You can get a marketing company to develop a branding strategy.
Or do-it-yourself with easy photo editing with a company like
Or contact us for SEO that will evaluate and optimize your website and social media digital footprint.