Sending Print Cards for Business
For some types of businesses, it can be innovative to do something old fashioned like sending out cards (i.e. physical, printed cards in the mail). There is a company, Send Out Cards, that offers businesses an easy to use digital solutions to send out customized print cards.
I first heard about this service from Lucy Korzelius, an associate broker with EXP Realty (realestatelu.com). She is also a referral agent for Send Out Cards and is available for networking and speaking engagements to talk about Relationship Management.
I heard her speak at an event and she engaged the audience to share their business and brainstorm about ways to use relationship marketing and cards for their business. It was all very fascinating.
The real estate industry is an easy industry to talk about the opportunities and benefits of relationship marketing. It is almost an industry standard for realtors to send their new home buyers a personalized gift. Send Out Cards enables the creation of a custom card (made with simple drag and drop images) and the ability to include a gift! Isn’t it a thoughtful and memorable idea to include a photo of someone’s new home on their card?
Lucy uses these cards for exactly that reason and she says that “The greatest part of my professional career has always been in seeing satisfaction in my customers’ faces or in their voice when they know that they made the right decision.” And sending them a thank you will remind the new homeowners of your service and support in the purchase of their home.
Business relationship building is important in all businesses and the concept of sending out introductions, follow-up, thanks yous, or seasonal reminders can all be implemented with different types of standard or customized cards.
There can be opportunities to send print cards for Relationship Marketing for both B2B and B2C. Depending on your business, you might want to sent out 1-time/as-needed, monthly, seasonally, for holidays, or to run a Direct Mail campaign. Direct Mail can be expensive, but if you’re looking to creating a memorable branding experience print is still an
Relationship Marketing and SEO
You might think that SEO is not interested in any form of print marketing or advertising but a truly integrated marketing approach is always the most effective. And integrating digital and print marketing and advertising is recommended.
SEO HINT: When you develop your card, you can also design the back of the card. On the back of the card you can include your website. Driving repeat visitors to your website is always good for SEO!
Want to see if sending out cards can be useful for your business?
You can try it out with a few cards or develop a Relationship Marketing plan.