Well breadcrumbs didn’t exactly help Hansel and Gretal in the old fairy tale but they can be a big help to your business website!

Breadcrumbs help you follow a path.

What are Breadcrumbs in Website technology?

In websites, breadcrumbs help display a path of information.

When business owners are working with website developers to design their website they are thinking of webpages in an almost book-like fashion. However, people can land on any page within their website. And sometimes people will feel lost and will either click the back button or follow the breadcrumbs!

Breadcrumbs in WordPress

You can have breadcrumbs in any website; html, php, SquareSpace, wix, etc. Being that a large number of my clients have WordPress websites I’m focusing on WordPress. In WordPress there are plugins that will automatically implement breadcrumbs. Just go to NEW Plugins and search for “breadcrumbs”. They work really well on blogs when you have different categories set up.

Here’s an Example of a WordPress Breadcrumb Plugin

wordpress breadcrumb plugin

In the screen shot above the breadcrumb path is circled. You would be able to click on any link in the path in front of the page that you are on.

Manually Create Your Own Breadcrumbs

There are certain situations where these automated breadcrumb plugins don’t work so well. Sometimes you want to control breadcrumbs. All you need to do is create the path and add the appropriate links. I tend to make that text smaller than the main content area and I prefer to right justify it.

You can also include similar links at the bottom of the page.

Breadcrumbs for SEO

Not only will breadcrumbs help your website visitors, but they can also help optimize your website for the search engines. How? They allow you to provide links to relevant content in your website.

So if you want to help keep your website readers on a path or help guide the search engines to relevant, related content in your website … consider implementing breadcrumbs.

Need help with implementing SEO and breadcrumbs on your website?
Contact us!