Optimizing Success: New Year’s Resolutions for Your SEO Strategy
Reflect on the year gone by, set ambitious business goals, implement SEO New Year’s resolutions, and elevate your online presence in the digital landscape.
Every business owner can follow these four steps each January and make sure that your website is working for you.
Actionable SEO Resolutions
1. A Fresh Look
Before diving into new strategies, each year it’s essential to assess the current state of your website’s SEO. In SEO lingo we usually call this a SEO Audit, however the most basic checklist that every business ower can do is: Review your website on a desktop/laptop and on a phone/tablet to make sure the navigation, buttons, links, and contact forms all work.
An in-depth audit helps identify strengths, weaknesses, and untapped opportunities. Evaluate on-page and off-page elements, analyze keyword performance, and ensure your website aligns with the latest search engine algorithms. Armed with this knowledge, you can develop a targeted plan for improvement. An SEO professional can conduct an audit or you can spend time reviewing your website and analytics. (contact us if you need an SEO audit)
2. UX: Prioritize Your Website Visitor Experience Embrace Mobile Optimization: Prioritize User Experience
Pay attention to your user experience on both the desktop and mobile.
In an era dominated by smartphones, ensuring your website is mobile-friendly is non-negotiable. Google prioritizes mobile-first indexing, meaning it primarily uses the mobile version of a site for indexing and ranking. Resolve to enhance your site’s mobile responsiveness, optimize page speed, and create a seamless user experience across all devices. This not only boosts SEO but also enhances user satisfaction, contributing to higher rankings.
3. Create a Content Strategy User Intent: Create Valuable Content
Your content strategy should include:
- USER INTENT: (Search Intent) As search engines become more sophisticated, focusing on user intent is crucial for SEO success. Revamp your content strategy to align with what users are searching for and deliver valuable, authoritative information.
- RELEVANT CONTENT: (valuable content) Invest in high-quality, engaging content that not only satisfies user queries but also establishes your brand as an industry leader.
- CONSISTENT CONTENT: Commit to regular content updates and staying ahead of industry trends to remain relevant.
4. Quality Link Building: Linking To, From, and Within
Relevant and intentional link-building remains a vital factor in SEO, but it’s the quality, not the quantity, that matters most. Pay attention to who links to your website, which websites yours links to, and if you are linking to supporting pages within your website.
INBOUND LINKS: (aka backlinks) Which websites are linking to your website? Is it meaningful? Your Google Search Console account can show you who is currently linking to your website. Foster relationships with reputable, relevant websites. Cultivate a natural backlink profile through guest posting, collaborations, and providing shareable, link-worthy content. A strong backlink profile enhances your site’s authority and improves search engine rankings.
OUTBOUND LINKS: When you send someone away from your website with a link, it should be for a very good reason. Outbound links should be kept to a minimum, but a website without any outbound links will look unhealthy.
INTERNAL LINKS: When one webpage links to another for more information or to purchase something, that is an internal link. A healthy website should always be linking to and referencing information from other webpages on the website.
In conclusion, the beginning of a new year offers a prime opportunity to reevaluate and refine your SEO strategy. By adopting these New Year’s resolutions, your business can strengthen its online presence, reach a broader audience, and ultimately achieve higher rankings in search engine results.
Here’s to a successful and optimized year ahead!
NOTE: Photo credit DALL.E