SEO for Authors and Books

Books Marketing

ebook print-on-demand

Whether you are a published author or an independently published author (indie author) there are some digital and promotional services that you might need … anything from:

  • Assistance with branding and optimizing your author accounts (social media and other 3rd party accounts)
  • SEO for your author, book, or business website
  • Promoting your book launch
  • and Marketing and Optimizing (SEO) all your Internet properties to help promote your book!

Let’s talk about: Self-publishing, self-publisher printers, print-on-demand, Amazon, Smashwords, genre categories, formatting your book, and the plethora of other topics surrounding digital book marketing!

 What we do for Authors

There are many different ways to author a book and we find ebooks and print-on-demand opportunities exciting especially for authors looking to market their businesses with their books.

Why self-publishing? This industry is taking off! More and more people have a book they want to write and now they can. They don’t need to go through the difficult process of trying to get published (publishing – a dramatically changing industry). However, the increase of self-published authors means that there are even more books that your book is competing against for the attention of readers – just like the website building industry with all the “free” websites. That’s where digital book marketing and SEO comes in.

Why print-on-demand? If you are not interested in managing stock, marketing to book stores, and like the inventory-free concept of print-on-demand and ebooks. 

Why eBooks? eBooks can be purchased for any number of ebook readers, smartphones, tablets, or even downloadable files like txt, html, and pdf.
JUDGING A BOOK BY IT’S COVER JUST GOT MORE COMPLICATED
We don’t design the book covers, but we do make sure that they will look good in print, on ebooks, and when displayed as a small thumbnail. Many graphic designers don’t think about the visual impact of the very small book cover on websites, social media, and digital marketing. Not to mention how it will look on a black and white digital screen. You need a cover that sells.

A CRITICAL FIRST IMPRESSION
Authors tend to either struggle over a title or have a lightning bolt inspiration. However, I’ve seen over and over an author set on a title and it just doesn’t work for them. Quite often there are multiple books by various authors with the same exact title! Although this might not initially seem like an “SEO” thing, this fits right in with conducting keyword research.

DON’T FORGET TO HARNESS THE POWER OF THE SUBTITLE
Another area that authors miss out on the benefits of the subtitle. For example, something as simple as using the subtitle “A Novel” can bring clarity to the genre.  And “novel” is an excellent keyword to have.  You might think this isn’t necessary because you’ve already designated your category as “novel” but as with all things SEO – you never know how someone is going to find your book.
WEBSITES, SOCIAL MEDIA, & SEARCH ENGINE OPTIMIZATION
Amazon is a great place to sell lots of books, but your book will be lost in the myriads of books that are posted daily. And… Amazon tends to help those authors who make an attempt at helping (promoting) themselves. What this means is you need to help drive traffic to your website and that can be accomplished via advertising, creating a website and directing traffic to purchase social media campaigns, and Search Engine Optimization (SEO).

Some people add their books to their existing business websites to show credibility. Others want an author website or a book website. We don’t create the websites but we work with website designers who do. And we can conduct Search Engine Optimization, SEO, on existing and new websites – so if they are custom HTML sites, WordPress sites, WIX sites, SquareSpace sites… we can help promote your book!

Contact us for more information!