Search Engine Marketing

Search Engine Marketing, SEM, is paid advertising on the Internet – also known as sponsored ads and pay-per-click (PPC). Internet ads can be found on the search engines, on websites, and on social media.

#1 Benefit of SEM

You are paying for immediate visibility for keyword phrases for a specific geographic location.

Elements of SEM

Clearly document your target audience and geographic area.
– Industry terminology
– Client terminology
– People who don’t know your product or service will probably search with terminology describing their problem
Your advertisement will have a title, ad, and link.
Your monthly budget.

Recommendations for your click budget will vary greatly as different keywords are worth different amounts at different times.
Pay-per-click, PPC, Sponsored Ads

Internet Advertising


Per Ad Campaign

Set-up Fee
  • Keyword research, ad creations, campaign creation.


Monthly Click Budget
  • Google AdWords and Bing Ads

Interested in running an Internet Advertising campaign?

Contact us!