Search Engine Marketing

SEM = Advertising on the Internet

Advertising: Search Marketing or SEM

One of the more confusing terms is “Search Marketing” which actually means advertising on the Internet. It is also known as Search Engine Marketing, SEM. Internet Advertising is ads that you pay to have placed on another website. There are a variety of ways to advertise these days. Advertising on search engines is pay-per-click ads, whereas you pay the search engine when someone clicks on your ad. This is also advertising on Social Media, video ads, banners, other websites, geographic targeting, and much more! This includes but is not limited to Google AdWords. For immediate visibility ask about SEM.

Search Engine Marketing, SEM, is paid advertising on the Internet – also known as sponsored ads and pay-per-click (PPC). Internet ads can be found on the search engines, on websites, and on social media.

#1 Benefit of SEM

You are paying for immediate visibility for keyword phrases for a specific geographic location.

Elements of SEM

Clearly document your target audience and geographic area.

– Industry terminology
– Client terminology
– People who don’t know your product or service will probably search with terminology describing their problem

Your advertisement will have a title, ad, and link.

Your monthly budget.

Recommendations for your click budget will vary greatly as different keywords are worth different amounts at different times.

Pay-per-click, PPC, Sponsored Ads

Internet Advertising

^$300

Per Ad Campaign

Set-up Fee

Keyword research, ad creations, campaign creation.

^$10

MINIMUM Per Day

Monthly Click Budget

Google AdWords and Bing Ads