Advertising: Search Marketing or SEM
One of the more confusing terms is “Search Marketing” which actually means advertising on the Internet. It is also known as Search Engine Marketing, SEM. Internet Advertising is ads that you pay to have placed on another website. There are a variety of ways to advertise these days. Advertising on search engines is pay-per-click ads, whereas you pay the search engine when someone clicks on your ad. This is also advertising on Social Media, video ads, banners, other websites, geographic targeting, and much more! This includes but is not limited to Google AdWords. For immediate visibility ask about SEM.
Search Engine Marketing, SEM, is paid advertising on the Internet – also known as sponsored ads and pay-per-click (PPC). Internet ads can be found on the search engines, on websites, and on social media.
#1 Benefit of SEM
You are paying for immediate visibility for keyword phrases for a specific geographic location.
Elements of SEM
– Client terminology
– People who don’t know your product or service will probably search with terminology describing their problem
Recommendations for your click budget will vary greatly as different keywords are worth different amounts at different times.
Pay-per-click, PPC, Sponsored Ads
Per Ad Campaign
- Keyword research, ad creations, campaign creation.
MINIMUM Per Day
Monthly Click Budget
- Google AdWords and Bing Ads