What is Social Media Optimization?

Social Media Optimization, SMO, is the act of optimizing or improving your social media channel(s) to attract your target audience.

Many businesses jump on the social media bandwagon because it’s “free” but they soon find that there is a high cost to the time spent on it with little to no benefits. Throughout an SEO campaign we will audit and monitor the social media initiatives. One reason it to share any opportunities that we see. Quite often a small to medium size business owner simply doesn’t have the time or money to run an engaging social media channel – we can help you identify a strategy that fits in line with your business needs and your budget.

You need to optimize your Social Media if you are…

  • Overwhelmed with your social media
  • Relying on teens to run your business on social media
  • Not sure what to post about
  • Not using images
  • Using copyright protected images from Google
  • Not branding, or not branding consistently
  • Not consistently posting
  • Looking for ghostwriters

4 Steps to Optimizing Your Social Media


1 – ASSESS: Social Media channel opportunities should be inline with your target market. It is important to assess social media channels, be consistent with branding, and optimize.


2 – CONTENT STRATEGY: Develop a content strategy and a content schedule appropriate to the specific social media channels. Consistency helps!

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3 – BUILD FOLLOWERS: Building followers is often the most forgotten aspect of Social Media. How can you grow your followers? Do you have an email list? Is your social media on your website? Can you print or use a QR code?

social media marketing - Engagement

4 – ENGAGEMENT & TRAFFIC: Some social media campaigns will have engaging followers. Others are created to highlight your company culture and complement your website.

We are not a Social Media company but we will incorporate some Social Media Optimization into our SEO services. We won’t run your social media campaign, but we will work with you to create a campaign that works for you.

note: we are available to post for you but that is not the intention of the services.

Contact us for SEO services with Social Media Optimization.