ABOUT Kate Rafferty SEO
Virtual Where LLC – SEO Consulting Since 2004
Kate Rafferty is the founder of Virtual Where LLC, doing business as Kate Rafferty SEO, based in Long Branch, New Jersey. A pioneer in the digital marketing space, Kate began her SEO journey in 2004 after noticing a disconnect between her web design clients’ expectations and the reality of online visibility. At a time when most small businesses were just beginning to embrace the Internet, Kate was already helping them understand how to “be found” online.
With a strong background in programming, business analysis, and information systems, Kate quickly recognized that Search Engine Optimization (SEO) was not just a technical discipline—it was a powerful business tool. After becoming certified in SEO, she transitioned her consulting focus to helping businesses grow by leveraging search engine technologies.
Today, Kate offers customized SEO consulting, tailored to the unique needs of small to mid-sized businesses. Whether collaborating with in-house marketing teams or referring trusted specialists from her network of web designers, content creators, and developers, Kate ensures her clients receive strategic and practical guidance to improve online visibility and search rankings.
Experience That Spans Industries and Technologies
Kate’s professional path began in the 1980s with a degree in Computer Information Systems. She built a successful career in tech, working as a programmer, business analyst, and project manager for major corporations including Viacom, Valassis, The MONY Group, and Republic National Bank. Her work took her around the world and eventually to entrepreneurial ventures.
She launched Virtual Where LLC as a WSI (Web Solutions) franchisee, creating websites for small businesses. It was through WSI that she earned her SEO certification and redefined her mission—to help businesses harness the power of search engines. Kate also embraced the rise of remote work long before it became common, helping others transition to working from home with focus and efficiency.
Giving Back
Since 2005, Kate has volunteered as Technology Committee Chair for The Woman’s Club of Red Bank. She maintains the organization’s WordPress website, manages its online calendar, newsletter communications, and assists with social media outreach.
Ready to Grow Your Business?
Whether you’re launching a new business or looking to boost your existing web presence, Kate Rafferty SEO can help you get found online. From local visibility to national reach, Kate delivers smart, results-driven SEO solutions built on years of technical and marketing experience.
Serving clients from Long Branch, New Jersey — and virtually anywhere!