Internet Marketing, SEO, and Advertising
An SEO campaign can encompass marketing your business via your: website, blog, social media, press releases, videos, podcasts, and e-newsletters.
more about Search Engine Optimization Services
Marketing: Search Engine Optimization
If you build a brick and mortar business, a website, an online business, affiliate marketing, or a referral marketing business every business owner wants to know … when will the clients come? Business owners need to compete in a very congested and confusing digital space, the Internet. Internet Marketing – Search Engine Optimization (SEO) is all about marketing your business, your products, and services, attracting your target audience, and converting visitors into prospects and clients.
THE BIG PICTURE: Each business needs a strategy that addresses their unique business needs. Usually, your company website is the “HUB” of your Internet Marketing campaign. You might also have a blog on your website, some social media, a presence on some review sites like Yelp, video on YouTube, hosting podcasts, perhaps you’re interested in digital advertising, and email marketing. All together these initiatives are expanding your digital presence on the Internet to capture the attention of your ideal prospects wherever they might be … Reaching Your Target Audience. To reach your target audience you need to be where your ideal prospects are. This is the main reason to consider one of the many SPOKES or supporting digital profiles like social media, video, etc.
ATTRACTING SEARCH ENGINES & PROSPECTS: Once we have a clear idea of your business goals, your target audience, and the types of digital marketing initiative you are interested in doing the strategy will be expanded to include some forms of content marketing. When we work on content marketing we are constantly tossing around the term RELEVANT, this isFor new SEO clients the initial setup period is designed to focus on first getting the attention of the Search Engines (like Google). Ongoing goals are to improve the positioning in search results for various terms (keywords and phrases) so that searchers might find them. NOTE: In natural, organic SEO the objective is to be on the first or second page of search results for a wide variety of keyword phrases.
CONVERTING VISITORS TO BUYERS: Whether you sell services or widgets a busy website or social media platform is exciting but unless you are getting business or reaching some other goal you will not consider all those clicks, likes, and follows as enough. This is where you sometimes need to change you focus to look closely at your visitor behavior and figure out ways to “convert”. Converting visitors into clients might mean monitoring the behavior of your website visitors and tweaking the website content messaging. Some time there are some technical issues that need to be addressed, sometimes the visuals, and most times it’s the messaging and the call-to-action (or lack there of).
Find out more about how we can help you attract the search engines and your target audience with our SEO services.
Advertising: Search Marketing
One of the more confusing terms is “Search Marketing” which actually means advertising on the Internet. It is also known as Search Engine Marketing, SEM. Internet Advertising are ads that you pay to have placed on another website. There are a variety of ways to advertise these days. Advertising on search engines is pay-per-click ads, whereas you pay the search engine when someone clicks on your ad. This is also advertising on Social Media, video ads, banners, other websites, geographic targeting, and much more! This includes but is not limited to Google AdWords. For immediate visibility ask about SEM. Learn more about SEM and Internet Advertising Services
Digital Marketing for Books and Authors
Whether you have a publisher or are self-publishing you will need to market your book on the Internet – on Google, Social Media, and Amazon. These days many business owners want to promote their expertise in a book, the book becomes a marketing tool for the business. Marketing a book on Amazon is very similar to marketing a website on Google. We have helped a number of authors to self-publish with print-on-demand on Amazon. Find out more about self-publishing and book marketing for your business.