Internet Marketing and Advertising

Search Engine Optimization is an all inclusive, integrated, customizable service to market businesses on the Internet.

An SEO campaign can encompass marketing your business via your: website, blog, social media, press releases, videos, podcasts, and enewsletters.

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Search Engine Marketing, SEM, is best described as Internet Advertising. This includes but is not limited to Google AdWords. For immediate visibility ask about SEM.

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Why Self-Publish? Many business owners are subjet-matter-experts and want to have a book or ebook to share.

Whether you are a published author or an independent self-published author (indie author) your digital footprint, your digital files, and your Internet Marketing plan all need to be thought about. We can help with Book Covers, Websites Marketing, SEO, and converting your Word Doc into a book!

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Marketing: Search Engine Optimization

If you build a website, an online business, affiliate marketing, or a referral marketing business every business owner wants to know … when will the clients come? Business owners need to compete in a very congested digital space, the Internet. Internet Marketing and Search Engine Optimization (SEO) is all about marketing your business, your products, and services, attracting your target audience, and converting visitors into prospects and clients. 

website hub of SEO Each business needs a strategy that addresses their unique business needs. Usually, your company website is the “HUB” of your Internet Marketing campaign. The first goal of most SEO initiatives is to get the attention of the Search Engines (like Google). 

The ongoing goals are to improve the positioning in search results for various terms (keywords and phrases) that searchers might use. In natural, organic SEO the objective is to be on the first or second page of search results.

In addition to getting the attention of the Search Engines, it is critical to:

  1. Reach your target audience
  2. Convert visitors into clients.

Find out more about our SEO services and the various offerings with have. 

Advertising: Search Marketing

One of the more confusing terms is “Search Marketing” which actually means advertising on the Internet. There are a variety of ways to advertise these days. Advertising on search engines is pay-per-click ads, whereas you pay the search engine when someone clicks on your ad. This is also advertising on Social Media, video ads, banners, other websites, geographic targeting, and much more! Learn more about Search Marketing.

Books: POD and eBook Self Publishing and Marketing

Marketing a book on Amazon is very similar to marketing a website on Google. But the real reason we are involved in book marketing is our fascination with ebooks and the self-publishing industry. We particularly like the fact that business owners who are often subject-matter-experts can now more easily author a book. We’ve spent a lot of time looking into the industry and are currently focused on the creation of ebooks with a print-on-demand offering with Smashwords and Amazon. Find out more about self-publishing and book marketing for your business.

Interested in SEO Marketing, SEM Advertising, or Self-Publishing?

Contact us to generate some targeted Internet traffic for your business!