Search Engine Optimization
Marketing your business on the Internet with Search Engine Optimization, SEO, is ever-changing – the search engines change, technology improves, and new businesses are added to the Internet daily. SEO recommendations are very different for different types of businesses, different business goals, and budget and time constraints.
In order for us to accomplish this, we offer three types of SEO campaigns to help address different marketing budgets and business needs:
Marketing on the Internet
Every business owner of brick-and-mortar businesses, online businesses, affiliate marketing, and referral marketing businesses wants to know … when will the clients come to my business via my website? The answer is Internet Marketing which can include natural, organic search with Search Engine Optimization (SEO) or paid advertising.
The Internet or WEB can be a very congested and confusing digital space. Promoting your business, products, services, attracting your target audience, and converting visitors into prospects and clients can all be accomplished with SEO.
STRATEGY: Each business needs a strategy that addresses its unique business needs and current internet presence. Usually, your company website is the HUB. An integrated approach will connect the SPOKES of your digital footprint, this can include a blog, social media, review sites, video, podcasts, digital advertising, and email marketing. These internet properties help expand your digital presence on the Internet to capture the attention of your ideal prospects wherever they might be. To reach your target audience you need to be where they are. For every business, this is very different.
ATTRACTION: Once we have a clear idea of your goals, target audience, have addressed any technical SEO issues, and have a strategy, then the monthly SEO begins with keyword research and content marketing. The key to this is CONSISTENT and RELEVANT content. Success in search engine visibility is achieved with improved keyword positions (Search Engine Results Page – SERP).
ENGAGEMENT: The ultimate SEO success is to obtain the clicks, calls, or purchases of your prospects, clients, or customers. Converting visitors into clients might mean developing calls-to-action, monitoring visitor behavior, or tweaking your messaging or content. Integrating your other digital properties and sharing content can also create positive engagement.
Find out more about how we can help you attract the search engines and your target audience with our SEO services.