September often signifies a fresh start, a new business year akin to the school calendar.
As September rolls in, bringing with it the crisp air of new beginnings, it’s time to channel that back-to-school energy into your business endeavors.
Each year, whether it is September, January, or the beginning of your fiscal calendar you should take the time to review and update information about yourself and your business on the Internet. As you gear up for networking events and meetings, consider leveraging the power of SEO to maximize your online presence.
Follow these steps to address four key areas of your business identity.
Four key areas to focus on this September
1. Your ABOUT/BIO
Reviewing and updating your ABOUT page or BIO is crucial as it serves as a dynamic snapshot of your personal or professional identity. In the ever-evolving landscape of online presence, ensuring that this information remains accurate, relevant, and reflective of your current endeavors enhances your credibility and maintains a strong first impression. Regular updates not only showcase your growth and achievements but also align your narrative with your current goals, fostering trust and engagement with your audience.
2. Business Networking Profiles – Linking Relevance to SEO:
If you belong to a networking organization, club, or support a non-profit, and your participation is relevant to your business – you likely have a directory listing or bio on their website.
One of the fundamental aspects of effective SEO is the acquisition of relevant, inbound links to your website. Business networking group profiles serve as a goldmine for these links. Ensure your profile not only links seamlessly to your website but also features a compelling photo or logo. Check and double-check that your contact information is accurate, presenting a polished and professional image that aligns with your SEO strategy.
3. Social Media Profiles – Digital Bridges to SEO Success:
Surprisingly, many businesses overlook the impact of social media on their SEO strategy. It’s not uncommon for SEO professionals like Kate Rafferty to conduct SEO Audits for new clients only to find incomplete or absent social media accounts. As you prepare for upcoming networking opportunities, ensure your digital connections are well-established on social media platforms. Don’t underestimate the value of a robust ABOUT section that seamlessly links back to your website – a crucial element often overlooked.
4. Managing Your Online Reputation:
Clients and prospects often express their opinions through reviews on various platforms. Whether on your business’s Facebook page, Google Reviews, or sites like Yelp, people are sharing their experiences. Claiming your Google Business account and establishing a presence on review sites is essential for proactive reputation management. Responding to reviews, whether positive or constructive, is a testament to your commitment to client satisfaction. Kate Rafferty’s expertise highlights the significance of being present where your audience communicates.
September Feels Like a New Business Year
As you navigate the vast landscape of business networking, don’t underestimate the impact of a well-optimized online presence. If the prospect of fine-tuning your SEO strategy seems daunting, remember that assistance is readily available. Kate Rafferty’s SEO services offer tailored solutions to elevate your networking profiles and ensure that your digital footprint aligns seamlessly with your business objectives.
Ready to optimize your business networking profiles? Reach out to us – we’re here to help.
initially published 9/2022