ANSWER: Your Target Audience is on One or More Social Media Sites
Social Media is the ultimate referral-based marketing! On social media channels your business is easy to like, share, or follow – aka provide referrals.
The days of brochure websites are over. Now people expect a professional website along with other Internet Properties such as social media channels and video channels.
Why do you they want to see your business on social media? People want to deal with authentic companies and brands. And they want to see testimonials from lots of people, not just the few that you’ve posted on your website. Not only can you engage directly with your customers or prospects online and expand your referral opportunities but your social media posts will act as reminders – great for when they can’t find your business card, brochure, or remember your company name.
The key to running a successful Social Media campaign is to focus on 3 things:
Develop RELEVANT Content,
Build Your Following,
and Engage.
We are not a Social Media company, but we do offer some Social Media Optimization services as part of your SEO campaign. Here are the types of social media services we offer:
MONTHLY: Social Media Optimization – In addition to developing social media posts, we also develop the website and blog content that your social media posts link to. It’s always a good idea to follow the 80/20 rule and drive 20% of your posts back to your website or blog … in a way that makes sense. Monthly social media optimization is one part of an SEO campaign.
SOCIAL MEDIA DIY: Training, Support, & Accountability – You are the expert in your subject matter. We can help you maximize your time spent on social media. We’ll discuss your current strategy and work together with you on a strategy that will bring some ROI on all the time spent on social media. Our Social Media Mentorship Program will give you the sounding board, experience, and data tracking you need.
SOCIAL MEDIA CONSULTING: You might need some help setting up and integrating your social media. Or you might some guidance to get started. Our Social Media Consulting Services will target exactly what you need. We’ll conduct research, help grow followers, or develop a strategy.