Yes, Google has just launched a new and improved version of Google Analytics. And YES, you have to update your site. Find out more…
The New & Improved Google Analytics
It’s great news that Google is rolling out major improvements to Google Analytics!
But, what’s not so great is that this new version will be eventually replacing the older version. And this means that you need to have your website updated so that it will begin tracking. At some point you will need to remove the old Google Analytics “universal” or UA- script.
Why does your website need this update?
There really isn’t a “NEED”. But it is essential if you want to track your website traffic. The website information will tell you things like:
Google Analytics 4
Google Analytics 4, that’s what this new version is called, will have a new script that you can obtain when you log into Google Analytics. That script must be added to the header of all of your web pages.
Can Your SEO Consultant update this for you?
YES, your SEO person probably already has it on their list of scheduled work to accomplish this month… assuming that you have a monthly SEO campaign.