Google Analytics

SEO & Google Analytics ADMIN Access

One of the first things I do with new SEO clients is to determine if they have Google Analytics (GA). I look at their website code to see if the GA code is present. If they don’t have it installed then I install it on the website to begin tracking website traffic. With data, I won’t be making educated guesses about what is happening on the website. I can establish a baseline and monitor the analytics each month to see when SEO techniques start to work.

Steps to Assign a GA Admin or to Find Your GA Account

If they do have Google Analytics, then great! We will be able to see the history of website traffic. But before I get too excited, I need to speak with the owner of the website and have them make me an admin on their analytics account so I can see the data. Sometimes this process is complicated and confusing, but other times it feels daunting especially if the website owner doesn’t know the Google Analytics account login or if they ever even had access to it. Following are some steps to assign ADMIN permissions on GA or if necessary to determine your login to GA.

Make Your SEO Consultant a Google Analytics ADMIN

If the website owner has access to their Google Analytics, they will know the login email address (usually it’s a GMAIL address but sometimes it is another email address). Following are the steps how to make your SEO consultant an ADMIN on your GA.

google analytics admin
  1. Go to the internet browser and type in the URL
  2. Enter email address and password. (If it’s a GMAIL address the password is the same password as the GMAIL account password).
  3. On the Google Analytics dashboard go to the bottom left and click on the GEAR icon that says “ADMIN”.
  4. Three columns will appear ACCOUNT, PROPERTY, and VIEW. Under the ACCOUNT column click on ACCOUNT USER MANAGEMENT.
  5. On the ACCOUNT PERMISSIONS page, on the upper right corner click on the blue + sign to ADD a person. Then select ADD USERS.
  6. Enter email address (for clients of mine I ask them to enter my GMAIL). The premissions default to READ & ANALYZE – this is fine to share with most co-workers, but as your SEO consultant I need to have full permissions. Hence – click all of the PERMISSIONS boxes (EDIT, COLLABORATE, & MANAGE USERS). And click the blue ADD button in the top right corner.
  7. I should receive an invitation from Google Analytics via my email .

Not Sure How to Acess Your Google Analytics

Sometimes a web developer, a pay-per-click advertiser, or a co-worker created your analytics account and you can’t remember who or you are no longer working with them.

Try Accessing GA with Your Emails

The first thing to do is try to login with a few different emails to see if something you have works. Go to and try any gmail account or work email you have. Three things could happen:

  • If the email is NOT connected to a Google account it will say “couldn’t find your Google Account” (this will happen if you are trying a non-GMAIL email address and it is not connected to Google Analytics).
  • If the password is incorrect, click the FORGOT PASSWORD button.
  • If your email and password work, but it is not associated to Google Analytics – then this is not the account.

Reach Out To Others Who Might Have Access

If you don’t have access with any of your emails, then you could try to reach out to contractors or employees that might have access and ask them to give you (and me) access.

Request Google Analytics Access Recovery from Google

If you can’t determine the email account that has access to your Google Analytics, then either you decide to start from scratch and let me set-up a new GA account, or you can take steps to contact Google and recover your account. Follow this process (not it can take up to 2-weeks):

  • Go to Google’s online SUPPORT
  • On the upper right corner click FIX ISSUE. Then click RECOVER ACCESS TO AN ANALYTICS ACCOUNT.
  • The first thing Google will want you to do is to prove ownership of the website. They are asking you to upload a file to the website directory and include your GMAIL address- I will help you do this.
  • Then you will have to submit an online FORM requesting Google to recover/reset your account to the email address requested.

Once I have access to your Google Analytics at the ADMIN level, I will submit your site to Google’s Website Search Console and begin monitoring your website activity.

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