Book Covers and Book eBook Covers
What’s in a Name
Your name is your name, you were born with it. But some people have very common names.
As an author the first thing you should do is a google search for your name in quotes, to see how many people are showing up with the same name. Then do another search with your name and the word “author” – you might be surprised at how many authors have your name.
I’ve had a few clients that have had this problem, one inserted their middle name initial, one used their nickname, and the other didn’t do anything.
Authors tend to either struggle over a title or have a lightning bolt inspiration. I’ve seen many an author get dead-set on a title even though there are multiple published books with the exact same title. If you tell someone about your book and you don’t have a website they will probably search by the title. If you sell your book on Amazon they will either search by the title or your name. make sure you don’t make it difficult for your readers to find you.
Don’t Forget to Harness the Power of he SubTitle
Another area that authors miss out on the benefits of the subtitle. For example, something as simple as using the subtitle “A Novel” can bring clarity to the genre. And “novel” is an excellent keyword to have. You might think this isn’t necessary because you’ve already designated your category as “novel” but as with all things SEO – you never know how someone is going to find your book.
A Critical First Impression
We don’t design the book covers, but we do make sure that they will look good in print, on ebooks, and when displayed as a small thumbnail. Many graphic designers don’t think about the visual impact of the very small book cover on websites, social media, and digital marketing. Not to mention how it will look on a black and white digital screen. You need a cover that sells.